By: Kristen Ferrer – Marketing Manager for BLR Holdings, Inc.
Below is a blog from BLR Holdings’ Marketing Manager about The BOSS Group’s new look. For several weeks, the Marketing and Technology teams worked around the clock to create an updated and fresh look for The BOSS Group’s website and print collateral .
- To provide new vigor and energy
- To stimulate
- To make fresh again; reinvigorate or cheer
- To freshen in appearance, color, etc., as by a restorative
We couldn’t agree more with Jackie’s post that companies need to embrace change and keep their brands looking fresh and new, while at the same time keeping true to their core identities. After more than six months of research and development, we are proud to unveil the new BOSS Group refreshed brand image!
Not only did The BOSS Group website get a fresh coat of paint, but we refreshed the corporate collateral as well. We feel it truly reflects the creatives that we represent, as well as the creatives we employ within the BLR Portfolio of companies.
Our business cards:
Front of card
And our corporate collateral got a nice lift too…
We love the fresh look, the use of color and the flourishes throughout. What do you think?